Client
Publicis Amigo
ROLE
UX UI Designer
INDUSTERY
AI Chatbot / Conversational Experience
DURATION
One year
Challenge
To create an efficient user experience platform and unique style for Carla chatbot for the getsafe insurance package and pricing selection page.
Goal
Design a simple, accessible, and engaging chatbot experience that helps users complete tasks faster while creating a more human-like interaction.
My Role
I led the end-to-end UX/UI design process — from user research and conversation mapping to interaction design, wireframes, usability testing, and final high-fidelity designs.
I collaborated closely with product managers and developers to define chatbot behaviors, improve conversation flows, and ensure a smooth implementation.
Research Goals
Understand how users currently interact with chatbot solutions
Identify common frustrations and conversation blockers
Explore user expectations around AI assistance and personalization
Test clarity, usability, and efficiency of new chatbot patterns
Solution
Redesigned Amigo into a more intuitive conversational experience with:
- A cleaner and more organized chat interface
- Improved conversation flows with clear guidance
- Suggested actions to help users discover features faster
- Personalized responses based on user needs
- Accessible design patterns for different user groups
Workflow
Design
Related Projects
Contact me
If you are looking to hire a UX UI designer,
I’m currently available for freelance work